WAIGANJO, M. N. . Impact of Price Wars on Sales Performance of Carbonated Drinks Companies in Kenya: A Case of Highlands Drinks Limited. American Journal of Business and Strategic Management , [S. l.], v. 1, n. 1, p. 15–25, 2022. Disponível em: https://gprjournals.org/journals/index.php/ajbsm/article/view/10. Acesso em: 13 sep. 2025.