Journal of Project Management Studies

The Influence of Sales Promotion Strategies on William Lawson’s Brand Image in Kapseret Sub-County, Kenya: A Comprehensive Analysis

2025-09-18T10:28:54+00:00

Aim: This study aimed to examine how sales promotion tactics affected William Lawson’s brand image in Kapseret Sub-County, Kenya.

Methods: A quantitative descriptive analysis was conducted to assess perceptions of sales promotions, complemented by Pearson correlation to test their association with brand image. In addition, qualitative data were gathered through interviews with distributors and liquor store managers to provide contextual insights.

Results: The quantitative analysis revealed an extraordinarily high composite mean score of 4.9779 (Std. Deviation = 0.08296) for sales promotions, indicating a nearly unanimous positive opinion among respondents. Pearson correlation analysis further confirmed a statistically significant positive relationship between sales promotions and brand image (r = 0.101, p = 0.046), leading to the rejection of the null hypothesis. Qualitative findings supported these results, with distributors and managers emphasizing the role of discounts, freebies, and special offers in fostering consumer loyalty, attracting new customers, and enhancing brand value.

Conclusion: The findings demonstrate that sales promotions serve as a highly effective strategic tool, exerting a major and positive influence on William Lawson’s brand image. Beyond their conventional role as short-term sales drivers, well-designed promotions contributed to building a strong, consistent, and culturally relevant brand identity within the urban market.

Recommendations: The study recommends that international brands operating in developing urban markets should strategically adopt value-driven and culturally relevant promotions. Such approaches not only boost immediate sales but also strengthen long-term brand perception and consumer loyalty.

The Influence of Community Leadership on the Sustainability of Road Projects in Pokot South Sub-County, Kenya

2025-08-11T17:09:39+00:00

Aim: This study examines the impact of community leadership on the sustainability of road projects undertaken by the Kenya Rural Roads Authority (KeRRA) in Pokot South Sub-County, Kenya.

Methods: Anchored on the Community Action Planning (CAP) theory, the study adopted a mixed-methods design with stratified sampling. Data were collected from 242 respondents via questionnaires and analyzed using SPSS version 26 through descriptive and inferential statistics. Results: Community leadership positively influenced road project sustainability (β = 0.656, p < 0.05), highlighting the importance of inclusive and transparent local leadership. Qualitative insights reinforced this by emphasizing the importance of community trust and collective decision-making.

Conclusion: The study concludes that effective community leadership enhances the long-term sustainability of rural road projects by promoting ownership, transparency, and accountability.

Recommendations: The study recommended that community leaders strengthen transparency mechanisms across all project phases. The study also suggests exploring how digital tools can improve community participation and calls for further research on gender dynamics in road project sustainability.

Reframing Household Information Access for Water Project Sustainability in Rural Kenya

2025-09-14T20:33:07+00:00

Aim: This study examines why increased access to household-level water-related information does not consistently translate into sustainable practices, using the Muhuru Community Water Supply Project (MUCOWAS) in Migori County, Kenya as a case study.

Methods: A mixed-methods approach was employed, combining 267 household reviews, 25 key informant interviews, and 3 focus group discussions. Quantitative data were analysed using Firth’s logistic regression to identify predictors of sustainable behaviour, while qualitative insights were derived through thematic coding of stakeholder views.

Results: The study found that household information access alone had little effect on sustainability; however, when combined with strong community participation and effective management structures, it significantly enhanced sustainable practices.

Conclusion: The study concludes that household information is only effective when communities are actively involved in interpreting and applying it within inclusive governance systems.

Recommendations: To enhance rural water project sustainability, project managers should embed household information access within participatory governance structures, using culturally tailored, inclusive communication strategies that empower communities as co-creators of project knowledge and accountability.