Effects of ICT in Hotel Industry in South Africa

Authors

  • Caleb Siyabonga Kungawo

Keywords:

Bed Night, ICT, globalization, intangibility.

Abstract

Purpose: The purpose of this study was to investigate the role of Information and Communication Technology (ICT) in creating competitive advantage in selected hotels in Johannesburg.

Methodology: Descriptive research design was adopted by the study while stratified random sampling was used to stratify the 104 respondents into 4 categories which included: Operations, reservations, Marketing and ICT managers. Questionnaires were used to collect primary data while descriptive statistics were used to analyze the data.

Findings: The results showed that there was significant uptake of ICT in all categories of the hotels.

Conclusion: The study concluded that organizational, environmental and technological innovation factors significantly influenced ICT uptake of Johannesburg Hotels.

Recommendation: The study recommends engagement in online marketing and diversification of the types of online marketing in order to optimize on visibility, enhance marketing funnel and ultimately increase profitability.

Author Biography

Caleb Siyabonga Kungawo

Part-time Lecturer, Faculty of Hospitality and Tourism, University of Johannesburg, South Africa.

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Published

2022-11-14

How to Cite

Kungawo, C. S. . (2022). Effects of ICT in Hotel Industry in South Africa. American Journal of Technology, 1(1), 39–49. Retrieved from https://gprjournals.org/journals/index.php/ajt/article/view/67

Issue

Vol. 1 No. 1 (2022): Vol 1 Issue 1

Section

Articles

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